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Text Tools/Text to Slug

Text to Slug

Convert any text to a clean, URL-friendly slug instantly.

Input — any text, title, or heading

URL Slug

Your slug will appear here as you type…

How it works

Crème brûlée recipe!creme-brulee-recipe
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Free Text to URL Slug Converter

A URL slug is the human-readable part of a URL that identifies a specific page — the "how-to-make-sourdough-bread" in "yoursite.com/recipes/how-to-make-sourdough-bread". Good slugs are all lowercase, contain only letters, numbers, and hyphens, and accurately reflect the page's content. This converter turns any title, heading, or phrase into a clean, properly-formatted slug in real time as you type.

SEO Impact of URL Slugs

URL slugs are one of the few remaining on-page SEO signals that search engines weigh directly. Google's own documentation recommends using words in URLs and avoiding parameter-heavy URLs. A keyword-rich, human-readable slug helps both search engines and users understand page content before clicking. Slugs also appear in search results snippets, and shorter, cleaner URLs consistently show higher click-through rates than long, parameter-laden alternatives. When publishing a blog post, article, or product page, getting the slug right before publication matters — changing a URL after it's indexed requires 301 redirects to preserve SEO value.

Handling International Characters

Accented characters (é, ü, ñ, ø, etc.) are normalized to their ASCII equivalents using Unicode NFD decomposition before the slug is generated. This means "Crème brûlée" becomes "creme-brulee" rather than containing encoded Unicode sequences in the URL. The result is a slug that works correctly in all browsers, tools, and file systems without any special encoding or escaping required.